Hotel Industry

What is a Hotel?

A hotel is a managed building or establishment, which provides guests with a place to stay overnight – on a short-term basis – in exchange for money. The precise features and services provided to guests can vary quite drastically from one hotel to another, and hotel owners generally aim to attract a particular type of customer through their pricing model and marketing strategy, or via the range of services they offer.

What is The Hotel Industry?

The hotel industry is the section of the service industry that deals with guest accommodation or lodgings. By most definitions, the hotel industry refers not only to hotels, but also to many other forms of overnight accommodation, including hostels, motels, inns and guest houses. However, it does not usually include long-term or permanent forms of accommodation.

Due to the nature of hotel services, it is closely associated with the travel and tourism industry.

The Difference Between the Hotel Industry and the Hospitality Industry

One common area of confusion relates to the difference between the hotel industry and the hospitality industry, with many people mistakenly believing the two terms refer to the same thing. However, while there is a cross-over, the difference is that the hospitality industry is broader in scope and includes multiple different sectors.

The hotel industry is solely concerned with the provision of guest accommodation and related services. By contrast, the hospitality industry is concerned with leisure in a more general sense. As a result, it covers accommodation, restaurants, bars, cafés, night-life and a number of travel and tourism services.

Different Types of Accommodation in the Hotel Industry

It is important to understand that the hotel industry is a catch-all term, used to describe services related to guest accommodation. With that in mind, it is worth noting that there are a variety of different accommodation types which fall under this umbrella term. Some of the main types are described in more detail below:

Hotels

The most common type of accommodation in the hotel industry, a hotel is defined as an establishment that offers overnight accommodation, meals and other services. They are mainly aimed at travellers or tourists, although locals may also use them. Hotels provide private rooms, and almost always have en-suite bathrooms.

Bed and Breakfasts

Bed and breakfasts, or B&Bs, are smaller establishments, which offer guests private rooms for overnight stays, along with breakfast in the morning. Often, these establishments are converted from private homes and many B&B owners live in their property. While they are often a budget option, high-end or luxury B&Bs do also exist.

Motels

Motels are a form of overnight accommodation tailored towards motorists. For this reason, they are typically located conveniently by the roadside and offer ample free parking. A motel will generally have a number of guest rooms and may have some additional facilities, but will usually have fewer amenities than hotels.

Botels

‘Botel’ is the name given to a boat that has been adapted to offer hotel-style lodgings. Many botels are permanently moored riverboats, although others are converted ships, which are perfectly capable of travelling with guests onboard. They are especially popular in European cities with rivers or canals.

Inns

An inn is an establishment that provides temporary accommodation, usually along with food and drinks. Inns are smaller than hotels, and are closer in size to bed and breakfasts, although inns are often slightly larger. Guests are allocated private rooms and food options will usually include breakfast and dinner.

Resorts

Resorts are commercial establishments, which will usually consist of a hotel and a variety of additional services and amenities, on-site. Guests will usually have access to lodgings, restaurants, bars, entertainment options, recreational activities and shops, which can all be accessed without leaving the premises.

Serviced Apartments

Popular among business travellers, serviced apartments are apartment-style lodgings, where guests benefit from a full range of services, such as room service, housekeeping and laundry services. Most serviced apartments also offer additional amenities, while the apartments themselves tend to be larger than most hotel rooms.

Hostals

Often confused with hostels, a hostal is a form of accommodation, primarily found in Spanish-speaking regions. They resemble a budget hotel, offering either private bedrooms or apartments, while they may also have a bar, restaurant and/or café. Most hostals are family-owned and guests may sometimes share bathrooms with others.

Hostels

A hostel is a form of accommodation, typically aimed at those on a budget, where multiple guests sleep in different beds in the same living space. Effectively, guests pay for a bed, rather than a private room, and hostels hold a particular appeal for those looking to meet new people. Guests will usually share kitchen and bathroom facilities.

Apartment Hotels

An apartment hotel is essentially an apartment building, which operates hotel-style services. It provides a similar experience to renting an apartment, albeit with the option to check-in and check out on-demand, rather than signing a fixed-term contract. These hotels will generally also provide basic housekeeping services.

Boutique Hotels

Often promoted on the basis of aspiration and luxury, boutique hotels are hotels that are situated within relatively small buildings. In most instances, they provide guests with upmarket rooms and high-quality services. Additionally, they often have a particular theme, and are commonly found in trendy, urban areas.

Eco Hotels

The basic definition of an eco-hotel is a hotel, which has specifically taken steps to embrace sustainable living practices, in order to minimise the environmental damage they are responsible for. They may prioritise the use of local products, adopt recycling measures, focus on energy saving and use sustainable bed linen and towels.

Guest Houses

Typically, a guest house is a private house, which has been converted for the specific purpose of providing guest lodgings. It is common for the guest area to be kept completely separate from another area, where the owner may live. Some guesthouses provide additional services, but many are operated on a self-service basis.

Holiday Cottages

A holiday cottage, also known as a holiday home, is simply a cottage or small house, which is left to people on a temporary basis, for holiday purposes. Essentially, a guest pays to use the property for a short period of time. They are especially common in the UK, US and Canada and a key advantage is the freedom they offer guests.

Pensions

Pensions are a form of the guest house, which are very similar to bed and breakfasts, while providing more meals throughout the day. In most cases, guests have an option of different plans, such as full board, where they get breakfast, lunch and dinner, or half board, where they may get breakfast and dinner, without the lunch.

Pop-Up Hotels

A pop-up hotel is a name given to a hotel that is housed within a non-permanent structure. Typically, pop-up hotels exist for a short period of time only. They are most commonly associated with outdoor events, but pop-up hotels may also be established for a particular time of year, such as Christmas, or the summer.

Roadhouses

Finally, roadhouses are relatively small establishments, which are situated next to a road, in order to attract passing customers. In some ways, they combine the features of a motel, B&B and inn. They will often offer a small number of private guest rooms, similar to a B&B, and may also have a restaurant and/or a bar.

Significance of Star Ratings in the Hotel Industry

Within the hotel industry, star ratings are used to provide a measure of the quality of hotels. Although there is no international standard for defining what star ratings actually mean, the most popular version of this system is associated with the Forbes Travel Guide, where hotels are rated based on established criteria.

Star ratings carry huge significance within the hotel industry because so many customers take the time to research hotels before making a booking. Although word of mouth and feedback from other customers is important, star ratings can carry extra weight, because evaluators have experience with so many different properties.

The significance of hotel star ratings is further highlighted by the steps that those in the hotel industry take to achieve higher ratings, and this is for good reason. Moving up a star rating can help hotels to generate more bookings and charge higher rates while moving down can have the exact opposite effect.

Hotel Revenue Management

Hotel revenue management enables hotel owners to predict levels of demand and optimise things like distribution and pricing, in order to maximise financial results. In the article “What is Hotel Revenue Management?”, you will find out more about hotel revenue management, the reasons it is so valuable to hotel owners, and the necessary conditions for implementing a hotel revenue management strategy.

Hotel Technology Trends

Hotel technology has advanced in leaps and bounds during recent years. Not only are “smart” systems entirely prevalent, but guests can expect to enjoy more interactive experiences than ever before. In the article “The Latest Hotel Technology Trends” you find the latest hotel technology trends and what these might signify for the hotel industry as a whole.

Consumer Trends in The Hotel Industry

The world is moving faster than ever, as shifting social attitudes, new technologies, and economic and demographic changes all drive seismic shifts in the ways we live, do business and work. Nowhere is this more obvious than in hotel industry trends. Some hotel industry trends may come and go, while others become enduring features. It’s vital to stay on top of trends in order to reap the profits of early adoption. In the article “Hotel industry Trends: keep Up With The Latest Developments!” you find the latest movements.

Hotel Management

The hotel industry is one of the fastest-growing sectors in the 21st century. Hotel management plays a vital role in this industry and such a business comes with many responsibilities. Only the most qualified people can take on such roles so if you are ready for this exciting job opportunity that will help you grow both personally and professionally, then you should refer to this informative guide, ‘Hotel Management: Everything You Need to Know About Managing a Hotel!’, for first-hand information on how to start a career in the highly competitive hotel industry.

Understanding the Different Hotel Positions

Achieving success in the hotel industry means ensuring that all departments are working effectively. Within any given property, there are people working in a large number of different hotel positions and it is beneficial to have an understanding of which jobs exist and what those people are actually doing.

In “Hotel Positions: Overview of All Positions Within a Hotel” you will find a concise breakdown of all of the key hotel job roles and what their main responsibilities are.

Channels to Find Hotel Management Jobs

The hotel industry can be extremely competitive, and this is especially true when searching for hotel management jobs. For this reason, it can be important to use a variety of different methods to actually find jobs to apply for, ranging from hotel websites and job boards, to social media and professional recruitment agencies.

In “Hotel Management Jobs: List of Channels to Find Your Dream Job” you will find information about the best channels to use to aid your search for a management position in the hotel industry.

What is the Hospitality Industry?

It is important to define what we mean by the hospitality industry. After all, it is a broad field and while most people have a basic idea of the types of businesses that count as hospitality brands, a far smaller number are able to provide a coherent and satisfactory explanation of what the industry is, and what it is not.

Put simply, the hospitality industry refers to a variety of businesses and services linked to leisure and customer satisfaction. A defining aspect of the hospitality industry is also the fact that it focuses on ideas of luxury, pleasure, enjoyment and experiences, as opposed to catering for necessities and essentials.

The Difference Between the Hospitality Industry and the Travel Industry.

The hospitality industry and the travel industry are closely connected, but there are also some subtle differences to be aware of. On a basic level, the travel or tourism industry is concerned with services for people who have travelled away from their usual place of residence, for a relatively short period of time.

By contrast, the hospitality industry is concerned with services related to leisure and customer satisfaction. This may well mean offering services to tourists, but it can also include the provision of services to people who are not tourists, such as locals enjoying their free time, or people coming to an area for reasons other than tourism.

Sectors Within the Hospitality Industry

1) Accommodation

The accommodation sector of the hospitality industry is concerned with providing customers with a place to stay, on a temporary basis. It is most commonly associated with the tourism industry, where people book holidays or trips and require lodgings, but the accommodation sector also caters to local people seeking a short break from their everyday routine, or those who require temporary accommodation for almost any other purpose.

Bed & Breakfasts

Bed & breakfasts, also known as B&Bs, are small establishments, which offer overnight stays and breakfast in the morning. Most B&Bs owners live in the property, while guests are provided with a private room and, in most cases, they will also have a private or en suite bathroom. However, bathroom facilities are sometimes shared.

Hotels

Arguably the most obvious form of accommodation that falls within the hospitality industry, hotels cater to people who require overnight or longer-term stays. Aside from offering lodgings, they tend to provide various other services, including room service, housekeeping, and facilities for eating and drinking.

Motels

Motels are similar to hotels, but are specifically designed for use as overnight accommodation by motorists. With this in mind, they are generally situated at the roadside, and will have free car parking facilities. Unlike hotels, however, motels usually offer little in the way of additional services or amenities.

Hostels

Hostels are a form of communal accommodation, where multiple guests will usually sleep in a shared room, with the guests effectively renting a bed. Bathroom and kitchen facilities are usually shared and hostels offer less privacy than hotels. Yet, they are usually significantly cheaper, making them a solid option for those with a low budget.

Resorts

A resort is similar to a hotel, but it will provide a wider range of facilities and amenities. This means that guests are able to access sleeping facilities, food and drink facilities, entertainment facilities, shopping facilities and other amenities without needing to leave the resort. Many resorts also offer all-inclusive pricing.

Serviced Apartments

Another form of accommodation that shares similarities with hotels, serviced apartments are self-contained units, which are supplied for either short-term or long-term stays. These apartments will typically be fully furnished, will contain a kitchen, and may include various hotel-like services, such ass laundry and cleaning.

Time Sharing

Finally, time shared accommodation is a type of accommodation where ownership or usage rights are shared between multiple people. It may be a house, condo, or similar type of property and each owner will typically be allocated a particular time of the year where they will have right of use.

2) Food & Drinks

While food and drinks are necessities, most food and drinks services also fall under the hospitality industry umbrella, due to the fact that they offer people a way of spending their leisure time and disposable income, as well as an opportunity to socialise and enjoy an experience. Again, the food and drinks sector caters to a wide range of customers, including tourists, locals, ex-pats and passers-by.

Restaurants

Restaurants provide customers with food and drinks services, with the food either being eaten in the establishment, or taken away for consumption. This section of the hospitality industry includes fine dining restaurants, takeaway restaurants, fast food restaurants and a variety of other restaurant types.

Catering

Catering services are food services provided within a particular site, or in a more remote location, where food and drink are not necessarily the main service provided. Examples of this include catering provided at parks, arenas, stadiums, hotels, event venues and on certain forms of public transport.

Bars & Cafés

Bars and cafés provide customers with options to go out, socialise and enjoy food and drinks. They also tend to be a more casual option than most sit-in restaurants. Cafés generally focus on coffee, tea and light snacks, while bars tend to prioritise alcoholic drinks and soft drinks, and may also offer additional entertainment.

Nightclubs

Nightclubs are one of the main ways the hospitality industry caters to people in search of night-time entertainment. They serve alcoholic drinks, are kept open until late, and often place an emphasis on both music and dancing. Many nightclubs have specific themes and they may cater for locals, as well as visitors or tourists.

Tea & Coffee Shops

Tea rooms and coffee shops provide a similar function to cafés, primarily serving varieties of tea and coffee, as the name suggests. With that being said, tea and coffee shops are often individual room within larger buildings, such as hotels, and they may also sell products to be taken away, such as tea bags and coffee beans.

3) Travel and Tourism

It is important to understand that the hospitality industry and the travel industry are closely linked. Many of the services that are classed as travel industry offerings are also hospitality offerings, because they are linked to leisure, customer satisfaction, pleasure, experiences and the use of disposable income. Importantly, the cross-over between the tourism industry and the hospitality industry centres on services, rather than end-products.

Travel Agents

Essentially, travel agents serve to sell travel products to customers, on behalf of suppliers. They will often receive a commission for successful sales and can be a convenient option for inexperienced travellers, providing them with advice on the best travel products for their particular needs.

Tour Operators

A tour operator offers a combination of travel and tour products, combining them into a package, which is then sold to customers. This might, for instance, include travel to a destination, transfers from a hotel or train station to a hotel, as well a number of trips, activities or experiences throughout the customer’s stay.

Online Travel Agencies (OTAs)

Online travel agents, or OTAs, perform many of the same functions as traditional travel agents, albeit over the internet. However, the use of online platforms means customers often have access to a greater level of self-service, with the OTAs helping users to search for the travel products that best suit their requirements.

Cruises

Cruises are voyages on cruise ships, undertaken for pleasure, rather than for the sole purpose of transportation. A cruise may have various stops along the way, but passengers will spend the vast majority of their time aboard the cruise ship, which will provide them with lodgings, entertainment, catering and more.

Car Rental

Car rental services cater to customers who require short-term access to a car. In many cases, these services are used by tourists travelling to other parts of the world, although some locals may also wish to rent a car, especially if they do not have regular access to one, or if they require a larger number of passenger seats.

Casinos

 

Finally, a casino is an entertainment establishment, which provides customers with opportunities to gamble. These gambling opportunities are predominantly offered via luck-based games. In addition to the gambling component, many casinos also stage live performances, offer food and drinks, and are connected to hotels.

What is the Tourism Industry?

Tourism is generally regarded as the act of travelling to a different location, for either business or pleasure purposes. However, it actually has quite a specific definition: the act of travelling to another environment, for at least 24 hours, but for no longer than one year, for purposes related to business or leisure.

A tourist is generally only classed as such if they stay in overnight accommodation situated in the location they travel to. By its very nature, tourism involves a round trip, rather than travel in one direction only. With this in mind, the tourism industry refers to all aspects of the service industry that cater to tourists.

What is the Travel Industry?

Travel refers to the act of moving from one location to another. This can refer to long-distance travel, short-distance travel, overseas travel, domestic travel and various other forms. Crucially, travel also includes both round trips and one-way journeys, and it covers a wide variety of different travel purposes.

The travel industry, therefore, refers to the numerous aspects of the wider service industry which cater for the needs and desires of those who have travelled from one part of the world to another.

The Difference Between the Travel and Tourism Industry

Given the definitions above, it is understandable that many people struggle to see much of a distinction between the tourism industry and the travel industry. Indeed, there is clearly significant overlap between the two, and many of the businesses and services that cater for tourists also cater for travellers more generally.

Nevertheless, there are some notable differences. Essentially, the tourism industry is concerned with people travelling for business or pleasure purposes, staying in their destination for at least one night, and then returning. By contrast, the travel industry has a wider scope, covering more travel purposes and durations.

Sectors and Companies Within the Travel and Tourism Industry

1) Transportation

The transportation sector is one of the most obvious sectors that falls under both the travel and tourism umbrellas, and is concerned with the movement of people from one location to another. This includes a wide variety of different types of travel, including air, road, rail and water-based methods. This sector enables tourism in the first place, but also provides tourists with a means of getting around after they arrive at their destination.

Airline Industry

Air travel is one of the main way that tourists and travellers reach their chosen destination, and the airline industry provides various services, including scheduled and chartered flights. Companies within this sub-category may offer flights to domestic and international destinations, as well as both long haul and short haul flights.

Car Rental

Car rental services provide customers with temporary access to a car. These services can enable tourists or travellers to actually get to their chosen destination in the first place, but many customers use them after they have arrived, as they provide a greater amount of freedom for exploration than relying on public transport.

Water Transport

As the name suggests, the water transport sub-category includes all forms of transport that carry passengers across water. This includes ocean liners and ferries, which tend to voyage from point A to point B, as well as cruise ships, where transportation is not the only purpose and the voyage itself is a huge part of the travel experience.

Coach Services

In many cases, coach services are one of the most cost-effective ways for tourists or travellers to reach their chosen destination, and they are especially popular for day trips, although coach travel does cater for international travel too. Moreover, local bus services also fall underneath this umbrella.

Railway

Railways are another popular transportation method, helping passengers to easily get from one location to another. Rail services are especially popular with domestic travellers, due to their convenience and regularity. Moreover, many major cities make use of subway-style rail services, facilitating quick and easy movement.

Spacecraft

A more recent form of transportation, which is going to become increasingly influential in the years ahead, is the spacecraft. The most famous example of a company operating within this area is Virgin Galactic, which is hoping to be able to provide commercial space tourism via passenger trips into space in the near future.

2) Accommodation

The travel and tourism industries also both contain the accommodation sector, with people requiring overnight accommodation for varying lengths of time. The accommodation industry offers a variety of different options for customers, catering to different tastes, budgets and requirements. In addition to providing shelter and a place to sleep, many companies in the accommodation sector also provide a range of other services.

Hotels

The most popular form of accommodation for tourists, hotels are establishments that offer overnight stays on a short-term basis. They provide guests with private rooms, which will typically include an en suite bathroom and other facilities. Additionally, most hotels provide services like housekeeping, room service and laundry.

Shared Accommodation

The rise of platforms like Airbnb has increased the popularity of shared accommodation, which typically consists of a space in a house, which may be shared with the owners. The accommodation itself may consist of a private room, or may be a room that is shared with other guests using the facility at the same time.

Hostels

Hostels are a form of shared-room lodging, where guests pay for a bed in a dormitory-style set up. Rooms will each provide multiple beds, with guests sharing kitchen and bathroom facilities. They are typically classed as a budget option, and are usually provided on a self-catering basis.

Camping

A form of outdoor accommodation, which makes use of temporary shelter, usually in the form of a tent. Tourists and travellers who camp may opt to stay at a commercial campsite, which will provide additional facilities or amenities, or they might prefer to make their own campsite in a publicly accessible area, like a national park.

Bed and Breakfast

Most bed and breakfast accommodation is situated in a converted private house or pub, and will provide guests with a private room for the night and breakfast in the morning. In many cases, the owner of the B&B will live in the building too. Guests may be offered en suite bathroom facilities, or they may need to share them.

Cruises

Cruises are classed as both a form of transportation and a form of accommodation. The reason for this is because those on the cruise are allocated their own cabin, where they can rest, relax and sleep, and passengers spend the vast majority of the cruise actually on the cruise ship, benefiting from classic accommodation services.

Farmhouse Accommodation and Agri-Tourism

Agri-tourism remains a fairly niche concept, but one which is gaining increased traction, with tourists spending time on a farm, seeing the day-to-day work that goes on first-hand and even joining in. Farmhouse accommodation is simply accommodation that facilitates this kind of experience and it often resembles a B&B.

Timeshare Accommodation

Finally, timeshare accommodation refers to accommodation where ownership is shared between multiple different people, with usage rights being allocated to each owner at a different time of the year. This kind of accommodation tends to include condos and lodges, and owners are usually allocated usage rights for a week or two weeks.

3) Food & Beverage

Food and drinks are basic human needs and the food and beverage industry caters these needs among tourists and travellers. Again, there are a wide range of different company types that fall within this sector, providing customers with an array of different options. It is also worth noting that the food and beverage industry also provides opportunities for tourists and travellers to socialise with friends, or meet new people.

Restaurants

Restaurants are establishments which provide food and drink, which is primarily eaten on the premises. With that being said, the restaurant sub-category of the Travel and tourism industries also includes fast food restaurants and takeaways, in addition to family restaurants, diners, luxury restaurants and other eateries.

Catering

In relation to travel and tourism, the term catering is usually used to refer to food and drink services that are situated in locations where eating and drinking are not the primary attraction. Therefore, it would not include restaurants, but it would include food and drinks sold on public transport, in parks and at tourist sites.

Bars & Cafés

Bars and cafés provide a relaxed environment for travellers to eat and drink. In the case of bars, the focus tends to be on sales of alcoholic drinks and soft drinks, while in the case of cafés, the focus tends to be on hot drinks and light snacks. Both environments also provide a place for people to socialise.

Nightclubs

Some locations in the world attract a large number of tourists off the back of the night life on offer, with nightclubs being the main example. These clubs are establishments which stay open until late at night and combine music with alcohol sales. Most nightclubs also feature a stage for performers, and a dance floor for guests.

4) Entertainment

Once tourists or travellers arrive at their chosen destination, they will often need entertainment, even if that was not the primary purpose of their journey. However, in many cases, companies or establishments providing entertainment are one of the major attractions drawing people to a location in the first place. Some of the sub-categories within the entertainment sector of the travel and tourism industry are outlined below.

Casino

A casino is an entertainment establishment, which provides people with opportunities to gamble – primarily through luck-based card, dice and slots games. In addition to these games, many casinos are connected to hotels or resorts, and many also host other entertainment, such as musical or comedy performances.

Tourist Information

The tourist information sub-category is focused on providing travellers with important information about things to do in the local area. This includes offline methods, such as tourist information offices and leaflets, as well as online methods, such as informational websites and social media accounts.

Shopping

Shops play a varied role in the travel and tourism industries, catering to people’s basic needs, while also providing a form of entertainment. Indeed, many people travel to specific parts of the world to experience the shopping in that location, with examples including 5th Avenue in New York, Bond Street in London and Rodeo Drive in LA.

Tourist Guides & Tours

Tourist guides offer organised tours of a location, which will typically consist of them taking a group of people to some of the important attractions or tourist sites nearby. The role of the tourist guide is to factual information and context, helping to make the tour more interesting and educational.

5) Connected Industries

Finally, there are a number of other industries that are more broadly linked to either the tourism industry, the travel industry, or both. These include companies that promote the interests of the travel industry itself; businesses that help to actually connect customers with travel and tourism products; and organisations that provide either practical support or logistical assistance for tourists and travellers.

Financial Services

A number of financial services are relevant to both the tourism industry and the travel industry. The most obvious of these include travel insurance and medical insurance products, while other examples include services linked to currency conversion and the acquisition of travellers cheques.

Travel Agents

Travel agents sell travel products on behalf of suppliers and generally receive a commission for doing so. They also provide customers with advice on what the best travel products are, based on the customer’s preferences and budget. In this sense, they act as an intermediary between tourists and suppliers of travel products.

Tour Operators

The role of a tour operator is to combine tour products and travel products together, in order to sell package holidays. Most commonly, a package holiday will consist of a combination of air travel, accommodation, hotel transfers and the services of holiday reps, who are able to provide organised activities.

Online Travel Agencies

An online travel agency will typically perform a very similar role to a more traditional travel agency, albeit using the power of the internet. While the purpose is still to connect tourists with travel products on behalf of suppliers, there is more of an emphasis on self-service methods.

Tourism Organisations

Tourism organisations tend to be organisations that act in the interests of the tourism industry itself, lobbying on its behalf or promoting its interests. Examples would include national tourism information companies, local tourist boards, tourism agencies, tourism charities and inspection agencies.

Educational

Lastly, the educational sub-category includes business that deliver the kinds of education services that attract tourists and travellers. This is a growing aspect of the tourism industry and includes organisations that are linked to conferences, exhibitions and training activities, as well as certain academic institutions.

Travel and Tourism Marketing

The travel and tourism industry is one of the largest and most competitive in the world and this means that tourism businesses can live or die based on the quality of their marketing efforts. In particular, it is essential that companies like hotels, airlines, travel agents, tour operators and car rental services use the latest marketing methods to stand out. In the article “Tourism Marketing: Brand New Marketing Tips to Boost Your Results!” you will find out more about the importance of tourism marketing strategies, and see tourism marketing tips to help you to improve results.